EGO: e-volving mobility

EGO Movement is one of the fastest growing e-mobility companies from Switzerland. Whether e-bikes, e-cargo bikes or e-scooters – EGO products are characterized by smart design, sophisticated technology, extensive accessories and reliable service. In my role as an Art Director at the creative agency Foundry Berlin, I conceptualised and executed the brand/refresh, art-directed shootings, designed the new identity and supervised asset executions.

Ego movement stands for sustainable micro-mobility solutions. The products are stylish, practical, easy to use and stand for unlimited mobility. All these aspects are reflected in the new corporate design. Earthy colors, elegant shapes and serif typeface represent uncomplicated high quality. They underline the high standards and the individuality of the brand.

Playful executions for spring campaign. Corona-challenged photoshoot was carried out by Oliver Nanzig.

Product brochures, featuring each bike model.

SoMe executions for spring campaign.

Credits: Eugenia Kubas (Art Director, Graphic Designer), Sacha Moser (Creative Director), Markus Neumann (Account Director), Gregor Wollenweber (Production), Oliver Nanzig (Photography).