i-vest: financial education platform

Demystifying the world of wealth is no easy task. But that’s exactly what Alpian, Switzerland’s first digital private bank, set out to do. To help Alpian deliver on this promise, Foundry team built i-vest – a financial education hub that makes investing accessible, engaging and truly insightful. My role was to conceptualise and execute the platform. I did UX/UI, art-directed illustration style and subsequent content creation stream. The project received German Brand Award in 2022.

With hundreds of articles, interviews, videos, social media content, a masterclass and a podcast, i-vest makes it easy for anyone to step into the world of wealth and investing.

We formed an in-house editorial team with journalists, client partners and creatives that worked collaboratively to create relevant and timely content across 4 languages.

To complement the accessibility of the content, we took a visual approach led by custom-made illustrations. This gave us the freedom to distil abstract topics into striking visuals that worked across the website and social media platforms. In the process, it gave i-vest a distinct look and tone that appealed to a new generation of investors.

With a regularly updated content plan and extensive testing and targeting, the i-vest platform has helped Alpian position themselves as a private bank for a new age – one that doesn’t believe in the exclusivity of conventional private banking, and opens doors for more people to define and grow their own wealth, in their own way.

Credits Foundry: Eugenia Kubas (Creative Direction Art&UX/UI), Nitin George (Creative Direction Copy&Concept), Sacha Moser (Founder & Creative Partner), Susann Kompa (Account Director), Mariusz Karliuk, Altus Brand (UX/UI), Andrea Edigi, Aresnii Sahalchyk (Graphic Design & Illustration), Razvan Fernandez (Programming). Credits Alpian: Roman Balzan (Chief of Marketing & Brand), Gerd Afforti (Art Director).